What is Amazon SPN ? Their role , features and Benefits
Amazon SPN stands for Amazon Service Provider Network. Amazon SPN (Service Provider Network) is an official platform launched by Amazon to connect sellers with trusted third-party service providers. These service partners help sellers manage key business functions such as product listing, cataloging, advertising, shipping, compliance, and more.
These providers offer specialized services such as:
- Product listing & cataloging
- Imaging and photography
- Advertising & marketing (including Sponsored Ads)
- Account setup & management
- Compliance, taxation, and legal support
- Shipping, warehousing, and fulfillment
👉 Find an SPN Near You
👉 Register as a Service Provider
Key Features of Amazon SPN
Who Should Use Amazon SPN?
Verified Service Providers: Amazon screens and verifies each provider, so sellers can trust the quality of service.
Wide Range of Services: From launching a product to managing customer service, SPN covers nearly every seller need.
Localized Help: Sellers can find service providers in their local area by searching “Amazon SPN near me.”
Supports Global Sellers: SPN helps sellers not just in India or the U.S., but in many countries where Amazon operates.
- New Sellers needing help getting started
- Existing Sellers wanting to improve performance
- Brands expanding to new Amazon marketplaces
- SMBs lacking in-house resources for listing, imaging, or marketing
Why registered Amazon SPN can get more business?
Registered partner will registered on amazon portal and they can use Amazon SPN Logo and Branding for their promotion as well
This will help for
Explanation of the official Amazon SPN logo.
How service providers use it for credibility and trust.
How to Become an Amazon SPN
Now a days SPN If you’re a professional or agency offering eCommerce-related services, becoming an Amazon SPN (Service Provider Network) partner can open up new business opportunities. Amazon SPN connects qualified service providers with millions of sellers across the globe who need help growing their business.
Here’s a complete guide on how to become an Amazon SPN:
Step-by-Step Guide: How to Become an Amazon SPN
Step 1: Understand the Eligibility Requirements to qualify, you typically need:
A registered business entity
Proven experience in offering eCommerce services
A professional website and online presence
Relevant portfolio or case studies
Ability to scale services across regions or languages (depending on category)
Step 2: Choose Your Service Categories
Amazon offers SPN registration across multiple service categories, such as:
Product Listing & Cataloging
Imaging & Photography
Digital Marketing & Sponsored Ads
Account Management
Taxation & Compliance
Warehousing, Fulfillment, and Shipping
Pick the categories where your team has expertise.
Step 3: Register on the Amazon SPN Portal
Go to the official Amazon SPN Registration Page
Fill out the online application form
Submit details about your company, services, and experience
Upload relevant documents (e.g., GST, incorporation, past work samples)
Step 4: Wait for Amazon’s Review & Approval
Amazon will review your profile and verify your credentials.
You may be contacted for interviews or additional verification.
Approval typically takes 1–3 weeks, depending on the complexity of your application.
Step 5: Onboarding & Go Live
Once approved:
You’ll receive access to the Amazon SPN dashboard
You can start listing your services and responding to seller leads
You’ll also gain access to exclusive tools and training from Amazon
Tips for Success as an SPN Partner
Maintain high service quality and ratings
Respond quickly to seller inquiries
Collect and showcase reviews from Amazon sellers
Stay updated on Amazon’s latest tools and policies
Benefits for seller using Amazon SPN Portal
✅ Verified Marketplace – All providers are screened by Amazon for quality and reliability
✅ Wide Service Coverage – From cataloging to ads, logistics to compliance, everything is covered
✅ Boosts Seller Success – Faster onboarding, better listings, improved visibility
✅ Localized Help – Easily find trusted Amazon SPNs near your location
✅ Global Reach – Supports sellers across various Amazon marketplaces
Becoming an Amazon SPN partner is a powerful opportunity to expand your services, gain visibility, and support thousands of Amazon sellers. If you’re ready to grow with the world’s largest eCommerce platform, now is the time to get started.
“Becoming an Amazon SPN partner is your gateway to growth—connect with thousands of sellers and build a trusted presence in the world of eCommerce.”