How to Do Brand Store in Amazon
Creating a Brand Store on Amazon is one of the best ways to showcase your products, build brand identity, and improve customer trust. If you’re a registered seller or brand owner, setting up your Amazon Store is easier than you think. In this guide, we’ll walk you through how to do Brand Store in Amazon step by step.
🔍 What Is an Amazon Brand Store?
An Amazon Brand Store is a dedicated multi-page storefront on Amazon that allows sellers to showcase all their products under one branded experience.
It helps you:
Strengthen brand visibility
Drive organic traffic and sales
Create a professional brand image
Offer a customized shopping experience
Eligibility: Who Can Create a Brand Store?
Before you start, make sure you meet these conditions:
You must be brand registered under Amazon Brand Registry.
You need an active professional seller account.
Your brand should have a registered trademark.
If you haven’t yet enrolled in Brand Registry, complete that process first — it’s a mandatory step.
Step-by-Step Guide: How to Do Brand Store in Amazon
Step 1: Log in to Amazon Seller Central
Go to your Seller Central account and click on the “Stores” tab from the main menu. Then select “Manage Stores”.
Step 2: Choose Your Brand
Select the brand name you want to create the store for. Only brands enrolled in Brand Registry will appear here.
Step 3: Build Your Store Layout
Amazon provides three layout options:
Product Grid: For quick product browsing
Marquee: For storytelling and lifestyle visuals
Showcase: For promoting collections or seasonal deals
Choose the one that best fits your brand style.
Step 4: Add Pages and Sections
You can add multiple pages for categories like:
“New Arrivals”
“Best Sellers”
“Collections”
“About Us”
Each page can contain images, videos, text blocks, and product tiles.
Step 5: Upload Visuals and Content
Add high-quality product images, brand logo, lifestyle photos, and engaging copy.
Tip: Maintain consistent brand colors, fonts, and tone to build recognition.
Step 6: Preview and Submit for Review
Once your store design is ready, click “Preview” to check how it looks on desktop and mobile.
If everything looks good, submit it for Amazon’s review. Usually, it takes 24–72 hours for approval.
🚀 Tips to Make Your Amazon Brand Store Stand Out
Use banner videos to showcase your brand story.
Add SEO-optimized product titles and keywords for better ranking.
Keep your design simple, clean, and easy to navigate.
Update your store regularly with new arrivals and offers.
Use Amazon Sponsored Brand Ads to drive traffic directly to your store.
Why You Should Create a Brand Store
Having an Amazon Brand Store gives your business a competitive edge. It builds trust, recognition, and repeat customers — all while improving your product visibility on the world’s largest e-commerce platform.
