Amazon Global Selling: Sell Products Worldwide with Ease
Expanding your business beyond borders is no longer a dream. With Amazon Global Selling, Indian sellers can take their products to millions of customers across the globe. Whether you are a small business, a startup, or an established brand, this program opens the door to international e-commerce opportunities.
What is Amazon Global Selling?
Amazon Global Selling is an export program by Amazon that allows businesses in India to sell their products in over 200+ countries and territories. Sellers can showcase their products on 18+ international Amazon marketplaces, including the USA, UK, Canada, Australia, Middle East, and Europe.
Why Choose Amazon Global Selling?
Selling internationally can seem complex, but with Amazon Global Selling, the process becomes seamless. Here are some key benefits:
Global Reach: Sell to millions of customers worldwide.
Easy Setup: Simple registration and onboarding process.
Brand Visibility: Build an international brand presence.
Logistics Support: Amazon FBA (Fulfillment by Amazon) helps in warehousing, packaging, and delivery.
Payments in INR: Earn in foreign currencies and receive payments directly in Indian Rupees.
Steps to Start Amazon Global Selling
Selling globally may sound complex, but with Amazon’s structured platform, it becomes straightforward. Here’s a detailed look at the steps:
1. Register as a Global Seller
The first step is to sign up for Amazon Global Selling through Amazon’s official portal. You will need:
A valid business entity (sole proprietorship, partnership, or private limited company)
GST number and PAN details
Internationally accepted credit card
Export documents (IEC – Import Export Code)
Once registered, you gain access to global marketplaces where you can start listing products.
2. Choose Your Marketplaces
Amazon operates in 18+ global marketplaces such as the US, UK, Canada, Germany, UAE, and more. Choosing the right marketplace is crucial:
If you sell ethnic wear, jewelry, or handicrafts, the US and UK are strong markets.
For organic foods and health products, Europe and North America work well.
For lifestyle and fashion, Middle Eastern countries offer high demand.
Analyze your product category and demand before selecting marketplaces.
3. List Your Products Professionally
Creating product listings is the key to attracting buyers. While listing:
Use clear titles with keywords that buyers search for.
Write detailed descriptions covering product features, benefits, and usage.
Upload high-quality images from multiple angles.
Set competitive pricing by researching similar products in that market.
Optimized listings make your product more discoverable and trustworthy for international customers.
4. Use Fulfillment by Amazon (FBA)
One of the biggest advantages of Amazon Global Selling is FBA (Fulfillment by Amazon). With FBA:
You ship your products in bulk to Amazon’s international warehouses.
Amazon handles storage, packaging, delivery, and even returns.
Customers receive fast and reliable shipping with Amazon’s Prime badge.
This reduces the seller’s burden of managing international logistics and builds buyer trust.
5. Promote Your Products
Listing alone isn’t enough—promotion is key. With Amazon Ads, you can:
Run sponsored product ads to appear on top of search results.
Target customers by location, keywords, or shopping behavior.
Boost sales during festive seasons and sales events like Prime Day, Black Friday, or Christmas.
Promotions not only increase visibility but also help build a strong global brand presence.
Is Amazon Global Selling Worth It?
If you’re aiming for business growth, the answer is YES. With rising demand for Indian products such as textiles, jewelry, home décor, and organic food, Amazon Global Selling provides the right platform to reach international buyers. It also helps small businesses scale up by giving them direct access to global customers without huge investments.
